Whether you are running a small or medium-sized business, or if you are doing a business that relies on website traffic for revenue generation, then it is essentially important that you master search engine optimisation or hire the services of a professional SEO.
Your website might be looking great, but if it is not generating enough traffic, attracting the targeted customers, then you still need to go a long way. If the right customers are not gotten, it will have a negative influence on your website. This is the right time to hire SEO expert, whether it is an individual consultant, employee or a consulting firm.
The duties of a qualified agency is to review your website, ask you series of questions relating to your business goals and objectives, and identify strong strategies that enhances your page views and search engine rankings.
They will proffer wonderful remedies for your website such as rewriting your HTML title tags, obtaining quality links, indexing your website contents, fixing structural issues from external, relevant websites.
Below are some top rated skills you really need to look for before you hire an SEO agency:
Years of SEO experience
It is possible for any person to set up an SEO consulting firm, and call themselves SEO experts. But this doesn’t mean that they are experts in what they do. Becoming an SEO involves doing a wide range of things. Some SEO firms have been in the business for a good number of years, so they know what works and what doesn’t work.
Every website needs series of SEO tactics to succeed. An SEO expert who has had years of experience can be able to look into a website and say things that really needed to be done so that it can gain enough search engine traffic.
Understand three levels of SEO
When we talk of SEO, we are merely referring to three tiers:
- Technical- the structure of the site is very important, this shows how easy or difficult for search engines to either index or crawl your content.
- On-page optimization- HTML tags and keywords improves and generate search engine traffic to your website.
- Off-page optimisation- like link building.
Proven track record
If you browse through the internet, you will tons of articles, reviews and blog posts that shows various SEO tactics, you can use. But the most important thing is to have happy customers. Anyone who wants to hire the services of an SEO consulting firm should take time to read through some of the references or reviews left by previous users- from this, you will be able to read how SEO has helped them over time.
SEO goes beyond the realm of traditional marketing. You need to have amazing and search-engine friendly contents. Your contents should be good, and appears to the visitor, who will later be converted into a loyal customer. A good SEO agency has the marketing expertise that will inspire your customers and make them to keep visiting your site and patronise you.
A well-rounded perspective
Today, the SEO agency you intend to hire must understand all aspects of marketing at a deeper level, such as the particular culture of the company they are marketing, web analytics, social media landscape, viral marketing, website design and development, business models, content, product, and lots more. If you ignore the importance of SEO to your business growth, you end up making short term decisions that will have a negative effect to your business.